Tuesday, December 5, 2017
2017 PRI Show Fact Sheet
The 30th annual Performance Racing Industry (PRI) Trade Show is an industry-exclusive event where racing professionals from across the U.S. and around the world gather to conduct business for the upcoming racing season. The trade-only PRI Show encompasses every type of auto racing discipline under one roof. 
December 7-9, 2017
Indiana Convention Center
Indianapolis, IN USA
More than 1,100 racing businesses exhibiting in over 3,400 booths showcasing the latest developments in racing products, technology, and services.
Among the exhibitors are many companies exhibiting at the PRI Show for the first time in 2017.
Every type of racing discipline featured under one roof: drag racing, sprint cars, stock cars, road racing, modifieds, dirt late models, karting, off-road racing, tractor pulling, open wheel, muscle car, performance marine, and more.
Tens of thousands of credentialed buyers from all 50 states and 70 countries.
Leading manufacturers displaying their trailer, motorcoach, hauler, and toterhome lineups on Georgia and Maryland streets, as well as Capitol Avenue, just outside the Convention Center.
More than 100 manufacturers on Machinery Row displaying cutting-edge machining equipment and providing hands-on demonstrations.
Activity begins December 4 with Race Industry Week, featuring more than 45 conferences, seminars, and social gatherings.
Exclusive events: PRI Happy Hour, Grand Opening Breakfast, Student Breakfast/Career Day, International Motorsports Trade Seminar, Advanced Engineering Technology Conference (AETC), International Council of Motorsport Sciences (ICMS) Congress, Race Track Business Conference (RTBC), Day at the Speedway
New Features: Featured Products Showcase, PRI Simulator Challenge, Tribute to AJ Foyt exhibit
PRI Show occupies 750,000 gross square feet of race products, services, machinery, simulation, and testing technologies throughout the Indiana Convention Center.
93% of buyers say PRI was well worth the time and cost.
92% of buyers say the quality and quantity of new racing products is excellent.
PRI Show will have an estimated economic impact of over $70 million on the local economy.
PRI connects manufacturers of racing products and technology with the all-important distribution pipeline of racing retailers, race engine builders, race car builders and warehouse distributors, in addition to thousands of professional race teams. Visit or for more information.
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